Insights Themes

Flip & click to explore all of the Insights for every theme we've analysed this year

AI

Human Intelligence in the age of AI: why organisations need both (by Chief Technology Officer Cara Walker)

AI won't save a bad brief: what creatives want to see in the age of automation

How AI is shaping the start of the shopper journey

10 brands winning with AI: the campaigns defining best practice in 2026

The Future Consumer

The Future Consumer (Feature-length Report) which features:

New Luxury

What Is 'Quiet Luxury', and what does it mean for brands?

How can digital capture the power of exclusivity?

From flavour to occasion: the question every RTD beverage brand needs to answer now

Consumer Psychology: Packaging As Premium

Food & Beverage

Drinks Industry Insights Report 26/27 (Feature Length Report)

What Is ‘Zebra Drinking’? And Why Alcohol Brands Can't Afford to Ignore It

The Little Treat Economy: 5 New Opportunities for Brands

From TikTok to Trolley: How Viral Food Trends Are Shaping Consumer Behaviour

Industry Trends: Spotlight on Coffee

Seasonal Marketing

Festival and Event Activations Trends (Feature Length Report)

Christmas 2026 Look Ahead

5 Questions to Ask Before Launching Any Seasonal Campaign

Health & Beauty

Wellness, Health & Beauty Trends 2026 (Feature Length Report)

What is ‘Friction-maxxing’? The desire to return to analogue and how brands can capitalize on it

10 Beauty & Wellness Brands Defining 2026 | Best Campaign Examples

How beauty and health brands can unlock new shopper spend

Physical Marketing

The Evolution of Branded Merchandise (Downloadable PDF)

How brands are using sensory marketing to cut through the attention decline

Cultural Collateral? The opportunity of branded merchandise

Retail Media

The Travel Retail Media Opportunity (Feature Length Report)

What is Retail Media?

A Shelfless Future? How Brands Win When Retail Has “No More Room”

More than a Digital Screen: Innovation in Retail Media

The Year Ahead

2026 World Cup Insights & Innovation (Feature Length Report)

What to Watch: The Future of Brand Activation in 2026

4 Trends That Will Shape Consumer Behaviour in 2026

What adm Indicia’s Leaders Predict for 2026 Brand Activation