Insights Themes

The home of all adm Indicia's Insights & Consumer research.

Hover to flip & click the links to explore by every theme we've analysed this year

Loyalty & CRM

 

Can you still track an email?

The loyalty paradox

 

AI

 

Human Intelligence in the age of AI: why organisations need both (by Chief Technology Officer Cara Walker) 

AI won't save a bad brief: what creatives want to see in the age of automation 

How AI is shaping the start of the shopper journey

10 brands winning with AI: the campaigns defining best practice in 2026

 

The Future Consumer

 

The Future Consumer (Feature-length Report) which features:

Beauty 

Beverage 

FMCG

Automotive

Travel 

 

 

New Luxury

 

What Is 'Quiet Luxury', and what does it mean for brands?

How can digital capture the power of exclusivity?

From flavour to occasion: the question every RTD beverage brand needs to answer now

Consumer Psychology: Packaging As Premium

 

Food & Beverage

 

Drinks Industry Insights Report 26/27 (Feature Length Report)

What Is ‘Zebra Drinking’? And Why Alcohol Brands Can't Afford to Ignore It

The Little Treat Economy: 5 New Opportunities for Brands

From TikTok to Trolley: How Viral Food Trends Are Shaping Consumer Behaviour

Industry Trends: Spotlight on Coffee

 

Seasonal Marketing

 

Festival and Event Activations Trends (Feature Length Report)

Christmas 2026 Look Ahead

5 Questions to Ask Before Launching Any Seasonal Campaign 

 

Health & Beauty

 

Wellness, Health & Beauty Trends 2026 (Feature Length Report)

What is ‘Friction-maxxing’? The desire to return to analogue and how brands can capitalize on it

10 Beauty & Wellness Brands Defining 2026 | Best Campaign Examples

How beauty and health brands can unlock new shopper spend

 

Physical Marketing

 

The Evolution of Branded Merchandise (Downloadable PDF)

How brands are using sensory marketing to cut through the attention decline

Cultural Collateral? The opportunity of branded merchandise 

 

Retail Media

 

The Travel Retail Media Opportunity (Feature Length Report)

What is Retail Media?

A Shelfless Future? How Brands Win When Retail Has “No More Room”

More than a Digital Screen: Innovation in Retail Media 

 

The Year Ahead

 

2026 World Cup Insights & Innovation (Feature Length Report)

What to Watch: The Future of Brand Activation in 2026

4 Trends That Will Shape Consumer Behaviour in 2026

What adm Indicia’s Leaders Predict for 2026 Brand Activation

 

Feature Length Reports

Download our indepth analysis reports

Insights

Explore our latest thinking on brand activation, retail media and shopper marketing, with insights on trends that are shaping modern retail and marketing execution.