Insights

Brands who excelled at the biggest marketing opportunity in the world 

A shift in consumer psychology, and one all brands should be aware of for connecting with customers.

Why AI in CRM is only as smart as the data that underpins it 

How can brands take the clear desire for exclusivity, and activate in ever growing and influential virtual spaces?

Our 2026 Drinks Industry Insights report explores where the alcohol and beverage industry is heading next - tracking the trends, innovations and cultural shifts set to define the category in the year ahead.

There's a new pattern of drinking behaviour from consumers – and it’s one that’s an opportunity for brands.

A powerful opportunity: growth is no longer just about bigger occasions, but about more meaningful micro-moments.

What makes a food trend commercially significant and of interest to brands? 3 recent trends that illustrate this shift, and what they tell us about consumer behaviour.

What are the latest innovations in the coffee sector? In this article we look at new flavours and functionality, the cultural shifts impacting the industry and share current examples of brands innovating in this space.

How brands can show up at cultural events to make a permanent impact

AI, cross-channel orchestration, and more. 

2025 key trends as well as trends picking up pace in 2026