Insights

The strongest loyalty reflects why customers buy in the first place. Five brands show how to find that anchor, keep it constant and design the mechanic around it.

Why more loyalty programmes exist than ever, but genuine brand loyalty is declining.

What France and Italy's new rules mean for the future of CRM 

CTO Cara Walker shares how adm Indicia's AI adoption in succeeding through people, not just tools - culture, trust and skills matter as much as tech.

In the age of generative technological advancement, here's what creatives want to see, and why it matters more than ever in an AI-supported strategies and workflows. 

10 real campaigns show AI does win when it's used precisely: enhancing human ideas, not replacing them, from loyalty to creative. 

AI search, retailer assistants and social feeds now shape shoppers' shortlists before they reach a shelf — making AI-discoverability essential.

Our Future Consumer asks the same question of 5 sectors: who is the evolving shopper and how can brands target them effectively.

Everything brands need to know to target future travel shoppers with winning campaigns

Everything brands need to know to target future beauty shoppers with winning campaigns

Everything brands need to know to target future car and automotive shoppers with winning campaigns

Everything brands need to know to target future FMCG shoppers with winning campaigns