Technology

Can you still track an email?

What France and Italy's new rules mean for the future of CRM

10 brands winning with AI: the campaigns defining best practice in 2026

10 real campaigns show AI does win when it's used precisely: enhancing human ideas, not replacing them, from loyalty to creative. 

 

How AI is shaping the start of the shopper journey

AI search, retailer assistants and social feeds now shape shoppers' shortlists before they reach a shelf — making AI-discoverability essential.

Connecting data, decisions, and dialogue

How AI decisioning is driving the convergence of CDPs and CEPs

Great platforms, bad data: why marketers are still missing out

Why poor data quality is undermining CRM performance and customer personalisation

Relevance rules: AI’s impact on email deliverability

Create a CRM strategy that ensures your emails reach the top of the inbox.

AI and the retail shopper journey: The future is here

The opportunities for brands and how we can learn from those already embracing it 

Does AI make us more human?

How this technology revolution can offer a more effective and efficient future.

Leveraging Connected Retail to enhance the shopping experience

How this technology revolution can offer a more effective and efficient future.

What are the key trends we expect to see in consumer behaviour in 2024?

We explore the impact of ‘TikTok brain’ on already dwindling attention spans, the influence of distrust in consumer decision-making, our evolving relationship with AI, and the reality of cost of living on sustainable choices.

In conversation with adm Group's Chief Sustainability Officer & MD of Operations

We spoke to our Chief Sustainability Officer and MD of Group Operations, Tom Hunter, about the release of adm Group's annual sustainability report.

adm Group's Key Takeaways from ReThink HK 2023