Insights

A powerful opportunity: growth is no longer just about bigger occasions, but about more meaningful micro-moments.

What makes a food trend commercially significant and of interest to brands? 3 recent trends that illustrate this shift, and what they tell us about consumer behaviour.

What are the latest innovations in the coffee sector? In this article we look at new flavours and functionality, the cultural shifts impacting the industry and share current examples of brands innovating in this space.

How brands can show up at cultural events to make a permanent impact

AI, cross-channel orchestration, and more. 

2025 key trends as well as trends picking up pace in 2026

How can brands maximise the potential of hot transient moments and holidays? 

What is directing the future of the health and beauty industry?

The desire to return to analogue and how brands can capitalize on it. 

The brands who are winning with wellness-driven shoppers in the first quarter. 

 How brands are using sensory marketing to cut through the attention decline

Why poor data quality is undermining CRM performance and customer personalisation