The Future of Gifting
Gifting is no longer just an exchange - it's a statement of care, creativity, and connection.
As lifestyles evolve and expectations rise, gifting has become a powerful tool for brands to create memorable experiences that fulfil these consumer motivators. From personalization and wellness to nostalgia and sustainability, gifting is evolving fast, and brands need to understand the cultural and consumer shifts driving this change.
This report provides actionable insights and inspiring examples to help you create gifting strategies that resonate and deliver impact.
Inside the Report
- Top Gifting Trends: From personal touches to dopamine design and nostalgia.
- Brand Spotlights: Case studies featuring Diptyque, Jo Malone, Louis Vuitton, Hennessy, and more.
- Future Outlook: How gifting will evolve in a world focused on wellness, sustainability, and experience.
Key Trends
Literary Lifestyles
A rise in packaging and products based on literary classics, used to support brand storytelling.
Personal Touches:
Premium, branded additions that turn purchases into special gifts.
Self-care Sanctuary
Giving consumers the tools, tips or time to take a moment for themselves.
Analog On
Consumers are logging off to ‘analog on’: seizing retro, pre-digital tech, hobbies and experiences.
Tools of the Trade:
Linking to consumers’ hobbies or craft with useful tools and accessories.
Elevated Entertaining:
More consumers are hosting events at home, and brands are leaning in with premium items and ideas to support at-home hosting.
Never Ending Nostalgia:
Brands are reissuing archival designs and aesthetics to evoke nostalgia
Dopamine Design:
An extension of “dopamine dressing” — offbeat colour combinations, eye-catching patterns and bold typography are on the rise
Collaborative Collectibles:
Brand & artist collaborations are on the rise to create unique products, packaging and gifts.
