Realising new retail POSsibilities

In a climate of constant change, marketing needs to work harder than ever; engaging consumers in more joined up ways with seamless experiences. However, when businesses operate in silos it’s hard for them to join the dots on the path to purchase

For brands to turn POSM into a performance channel, they need to tackle the familiar barriers
of budget, time, dealing with third parties, localisation and most of all, measurement. Plus they need to remove the disconnect between the original campaign strategy and the activation that ends up in-store to deliver a seamless brand experience.

To deliver more effective brand activations that build memorable shopper experiences, it’s time to join up the dots. To make it possible, for example, to understand how a single FSDU in one store, in one market, fits within the global brand strategy and the entire customer journey.

It starts with a well-defined strategy and set of KPIs that will help to show the business monthly improvement and growth opportunities. Cross-functional company-wide training also builds the right level of understanding of POSM and how to ensure the highest level of efficiency and effectiveness.

See how to transform POSM into a performance marketing channel that drives ROI by:

• Bridging the gap between brand campaigns and local markets
• Measuring the impact of POSM
• Getting to market 80% faster and 40% more cost-effective