Insights

A review of key trends in 2025/2026 and spotlight on brand activations.

The secret to success with temporary activations and what the future direction looks like.

See how leading brands are creating innovative products and meaningful experiences for shoppers through premiumisation – and how you can too.

What's next in retail? Our top takeaways from NRF Paris reveal more

What brands can learn for GWP, VAP and gifting from winners in this space.

Learn more about creatively connecting online and offline behaviors to drive brand growth and ROI.

In a climate of constant change, marketing needs to work harder than ever; engaging consumers in more joined up ways with seamless experiences.

The solution to creating a seamless omnichannel experience? Leveraging AI to close the gap between how online and offline campaign content is created. 

Discover what brand activation is, why it matters, types, examples, and how to maximise opportunities to build loyalty and drive ROI.

Discover the major trends in consumer loyalty, and how leading brands are building programmes not just to reward purchases but to engage, inspire, and create a sense of belonging.

In our drinks industry insights report for 2025, we deep dive into the future direction of the alcohol and beverage industry, and highlight the trends and innovations from across the globe set to shape each sector.

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