Insights

4 Trends That Will Shape Consumer Behaviour in 2026

Consumers aren’t chasing more - they’re chasing better. But what are the key themes driving their motivations?

What to Watch: The Future of Brand Activation in 2026

Data-driven, strategic, and immersive - understanding what comes next will be critical.

Top 10 Brand Activations of 2025

Our favourite activations from the past year - retail to pop-up, digital to packaging 

The Future of Gifting

A review of key trends in 2025/2026 and spotlight on brand activations.

The Power of Pop-Ups Report

The secret to success with temporary activations and what the future direction looks like.

Premiumisation and trading up on everyday categories

See how leading brands are creating innovative products and meaningful experiences for shoppers through premiumisation – and how you can too.

NRF Paris 2025

What's next in retail? Our top takeaways from NRF Paris reveal more

A Marketer’s review of the Best Advent Calendars 2025 — and why they work

What brands can learn for GWP, VAP and gifting from winners in this space.

Delivering hybrid consumer experiences

Learn more about creatively connecting online and offline behaviors to drive brand growth and ROI.

Realising new retail POSsibilities

In a climate of constant change, marketing needs to work harder than ever; engaging consumers in more joined up ways with seamless experiences.

Unlock global marketing efficiency with AI

The solution to creating a seamless omnichannel experience? Leveraging AI to close the gap between how online and offline campaign content is created. 

What is Brand Activation?

Discover what brand activation is, why it matters, types, examples, and how to maximise opportunities to build loyalty and drive ROI.