Delivering hybrid, consumer experiences by harnessing zero and first-party data 

75% of customers are more likely to buy from a brand that knows their name or purchase history*. 

To reach customers effectively, ​brands need to offer one seamless brand experience across all channels. The reason for doing this: the more channels a customer uses, the more valuable they are.  

Activating customers in on and offline channels with consistent messaging, is proven to see incremental sales increases. According to a Harvard Business Review study, customers who used more than four channels spent 9% more in-store on average, than those who only used one channel to interact with the brand.   

While a joined up, multi-channel customer experience is ideal, it’s not always easy to achieve. With brands in constant competition for data, customers have become adept at filtering out the marketing ‘noise’, which means they don’t share the data needed to provide a better experience. Plus, many organisations simply can’t seamlessly integrate or sufficiently scale their marketing activity…for now. 

Understand more about how to deliver richer, more engaging omnichannel experiences that turn insight into action and action into sales. Read our whitepaper where we reveal how to create meaningful, personalized communications that don’t just resonate, but also activate a seamless brand experience, by: