2025 Trends: Shoppable Content
How successful brands are integrating online and offline customer experiences to drive sales
Digital-influenced retail sales’ share of total retail sales will increase from 60% in 2022 to 70% in 2027. *
Brands can easily tap into shoppable content to benefit from this increase by simplifying the buyer journey and seamlessly blending content and commerce to drive sales. The evolution of shoppable content has progressed from product links on blogs to integrated shopping experiences across multiple platforms.
Our eBook reveals how brands can:
- Bridge technology and consumer values
- Convert content into a sales channel
- Add shoppable content to a marketing strategy
Download our eBook to learn more about how you can deliver shoppable content and create impactful customer experiences in 2025.
*Forrester, Digital Go-To-Market Review: Luxury Brands 2024, 2024
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