Iterable Activate Summit LA: Topics and Takeaways
As proud sponsors of the Iterable Activate Summit 2026 in LA, we were grateful for the opportunity to share ideas, build new relationships, and take part in meaningful conversations around the future of our industry. Here are just a few of the key takeaways and themes from the event.
Featured keynote: creativity remains a uniquely human advantage
Duncan Wardle, Disney’s Former Head of Innovation & Creativity, shared the principles behind his “C = ME²” framework. In a fascinating session, he described how to help empower individuals and teams to unlock the creative potential that already exists within them.
(Image courtesy of Iterable Activate Summit 2026)
AI is Everywhere
AI was discussed both on and off the stage, with experts discussing how marketing teams may need to adjust their strategy to leverage marketing decisions in real time. Rather than endless speculation about artificial general intelligence or replacing marketers entirely, sessions focused on workflow transformation.
Other standout sessions covered:
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The Trust Revolution – learning how to move away from invasive tracking and towards strategies routed in real-time consent
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Solving the problems of AI-driven CRM – in other words, how to build a tech stack that’s actually AI ready
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Rethinking leadership in real-time – including practical ways to build better team cultures and respond faster to change
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Cross-channel orchestration – exploring how leading teams are evolving towards journey-based orchestration that drives increased performance
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And so much more!
Wish you’d been there too? Get in touch and we’ll happily share more from the event. Plus, as an Iterable Global Partner, we’re always on hand to demonstrate the value of its customer engagement platform to turn customer insights into actions that drive sales.
Just take our quick 5-minute CRM Health Assessment to get started today.
