The brief
For a brand that represents the pinnacle of luxury beauty, there is no more lucrative time of year than the indulgence of the festive season. The Beauty Advent Calendar has become a cornerstone of makeup gifting, and in 2025, YSL want to elevate their annual countdown experience to deliver the brand’s signature luxury and Parisian elegance.
Adm’s objective was to create a premium calendar that not only delighted consumers throughout the holiday season with creativity, glitz and class, but a GWP that reinforced YSL Beauty’s leadership in high-end beauty gifting.
Client:
L'Oreal
Sector:
Beauty
Solutions:
Merchandise, Gift-With-Purchase
Region:
Global
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What we did
Luxury with longevity
Through close collaboration with YSL Beauty’s global teams, we created a standout Advent Calendar that embodies the brand’s iconic luxury.
The jewellery-box-style design is celebratory and showstopping, yet versatile - doubling as a beautiful storage piece beyond the 24 days to increase brand awareness.
With signature brushed-gold and bold black detailing, luxurious textures, metallic foiling, and precision construction, the calendar delivers a high-fashion aesthetic while ensuring durability and lasting brand impact.
Outcome
Iconic cosmetics spotlighted
The 2025 YSL Beauty Advent Calendar delivered a standout luxury gifting moment, elevating brand perception through its couture-inspired design and impeccable packaging craftsmanship. It strengthened YSL’s leadership in premium GWP experiences by creating a highly desirable, collectable object that drove consumer delight and seasonal engagement.
