By the numbers
45% ROI increase over two critical half prices
29% uplift in retail sales value
Gold win – Temporary Display category
The brief
TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.
Client:
TRESemmé
Sector:
Personal Care & Beauty
Solutions:
Display, Experiential
Region:
APAC
Share:
What we did
Delivering strong brand impact in crowded aisles
We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver brand impact within a crowded shopping environment:
- Eye-catching design that creates a unique brand experience
- 3-5 minutes quicker to set up than previously used designs
- Easily moved to and installed in different aisle locations without requiring re-assembly
Outcome
Clinching gold and driving sales
The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:
- A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
- 45% ROI increase over two critical half prices over the six weeks displays were in stores
- 29% uplift in retail sales value (RSV) in Coles stores vs the previous year
