The challenge
Sustainability isn’t always about reinventing the wheel. Sometimes it’s about reshaping the box.
Our client asked us to re-engineer a value-added gift pack containing a bottle and premium glassware. The brief was simple: reduce materials, remove plastic and lower cost. But the challenge lay in achieving this all without compromising the premium experience that consumers expect.
Client:
AB InBev
Sector:
Beverages
Solutions:
Merchandise, Display, Gift-With-Purchase
Region:
EMEA
Share:
Our Approach
Intelligent design without compromise
Our structural packaging experts explored how to optimise space, materials, and logistics without losing impact.
The breakthrough came from rethinking the internal layout - stacking components vertically instead of horizontally. This smart adjustment reduced the overall width of the pack, for a slimmer, plastic-free design that not only used fewer materials, but also improved on-shelf commercial efficiency.
By redesigning the pack to be fully recyclable and plastic-free, we created a solution that was both premium and environmentally responsible.
The Result
Reduced footprint and increased efficiency
Our sustainable packaging solution that delivered clear benefits across the board:
- Reduced footprint: fewer materials used and more efficient shipping
- Plastic eliminated: 100% recyclable design
- Improved shelf efficiency: smaller pack, same premium impact
- Lower costs: around 10% unit cost reduction
And the environmental savings speak for themselves:
🌱 ~211,500 litres of water saved
🌱 ~27,600 kg of carbon avoided
This project is a powerful example of how thoughtful structural changes can unlock meaningful impact. Every design decision was guided by a simple principle: sustainability through intelligent engineering, not compromise, to continue to delight shoppers.
