The brief
For their holiday beauty collection, Sephora wanted packaging that combined fun and colourful style with practicality and sustainability to enhance their festive gift sets and entice consumers to purchase. The objective was to create a range of bags, boxes, tins and pouches that perfectly aligned with each gift set’s purpose, encouraged re-usability, showcased Sephora’s festive and feminine colour palette, and incorporated elements of Sephora’s brand values.
Client:
LVMH
Sector:
Beauty
Solutions:
Merchandise, Gift-With-Purchase
Region:
EMEA
Share:
We designed and produced a variety of tailored gifting solutions across the collection:
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A Mesh pouch for the Coconut Collection, transparent for showcasing skincare essentials in both the gift set, and for consumer use, while remaining lightweight and travel-friendly.
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Chequerboard tin for the Manoi bath set, designed to withstand bathroom use whilst presenting the products elegantly.
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Orange canvas pouch for face masks, as well as vibrant red neoprene pouch,and mesh vanity pouch for skincare - each material carefully selected to suit the product’s function.
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A Rainbow Nightlight GWP of which 100% of profits went to support the education of girls in Cambodia
Every item was created sustainably, and reflected Sephora’s festive, feminine holiday aesthetic whilst maintaining the brand's values.
