The brief
In Summer 2024, Mondelez launched an exciting and exclusive brand collaboration with Coca Cola through OREO, which saw both brands launch new innovative releases, including limited edition sandwich cookies and Coke Zero drink.
Mondelez briefed adm to develop a range of Premiums to celebrate this launch. They wanted to showcase OREO and Coca Cola as ‘Besties’ in combined merchandise, that consumers will be able to redeem in store against minimum purchase.
Client:
Mondelez
Sector:
Beverages, FMCG
Solutions:
Merchandise, design, procurement
Region:
APAC
Share:
What we did
Using exclusive artworks developed in partnership with MDLZ design agency, adm created a range of Premiums to combined the synumous circle-shaped motifs of Coke’s bottle top, and Oreo cookies.
Mondelez selected 4 items (Tote bag, bucket hats, t-shirts and sticker sheet) which were produced and distributed across Taiwan, Hong Kong, Singapore, Thailand, Philippines and Vietnam markets.
Outcome
PENDING
