Delivering an omnichannel campaign that resulted in 216% overperformance on ROI targets
The challenge
Activating brands by connecting in-store and online experiences is proven to bring consumers closer—but it can create tension with retail partners over customer ownership.
We believe collaboration between brands and retailers is essential to deliver a seamless brand experience. Aligning on the brand promise and executing it across the end-to-end customer journey builds loyalty, brand love, and emotional connection.
The brief
For Stanley Black & Decker we were tasked with launching Tradelift, their versatile handheld tool that helps solo tradespeople complete tasks that typically require two people, reducing the risk of injury and saving time. Our brief was to launch it into a little-known product category and disrupt it by demonstrating Stanley’s superior features and innovations.
The approach
We built an integrated omnichannel campaign to create demand where none existed. Our strategy combined:
- Social content
- Point-of-sale activations
- Product demonstrations
- Out-of-home advertising
- Influencer partnerships
The campaign positioned TradeLift as the solution to real industry pain points; injuries, time constraints, and the need for an extra pair of hands, establishing Stanley as the category leader.
The results
Our launch exceeded expectations across all metrics:
- 86,600 units sold in Year 1
- 216% overperformance on ROI targets
- 31.9M impressions
- 6.5M reach
- 8.95% conversion rate
