"Since working with adm Indicia, we’ve seen a real step change in the content we’re putting out there. A great team to work with, their multichannel strategic thinking is thorough, and their output is always highly targeted to our audience."
- Mark Woor, DEWALT Brand Marketing Director, EMEA ANZ
The challenge
The flagship tool brand was looking to create a joined-up customer journey, to deliver greater impact and realise ROI in its marketing spend.
Our approach
To ensure a truly integrated approach, we tapped into DEWALT’s CRM and retail presence. Putting their professional customer community at the centre of our thinking, we deployed a thorough content model to provide the strategic framework for all campaigns and always-on activity.
This new process for content creation and activation joined up our communications. So now, whether they’re in store trying or picking the product, or online watching a social post, the consumer receives a consistent message and user experience.
Monthly, we deliver ready-to-use content for 22 markets, ensuring brand consistency and immediate impact across social, digital, website and in-store. All through a single agency, so our client saves time by not having to manage multiple suppliers to deliver campaigns at this scale.
The results
Our new streamlined content creation and activation process has joined up social, retail and CRM executions.
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35% cost savings
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51% increase in interactions
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28% increase in follower growth
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20% increase in content impression
