Brand activation is where your brand meets the shelf and shoppers make a decision to buy.
Brand activation in retail is the moment of truth. It’s how customers experience your brand in real life. Understanding how shoppers engage with point-of-sale (POS) marketing and premium promotions is critical to driving ROI.
Our integrated solution, powered by marketing technology and enhanced with data insights, optimises every step of the process, ensuring your POS activations deliver measurable impact.
In retail, technology is your competitive edge. Our unique toolkit provides end-to-end visibility across the value chain, enabling:
- Agility and local/regional supply for fast market response
- Standardisation and aggregation for global consistency
- Share and reapply best practices across markets
- Automation to streamline workflows
- Sustainability embedded in every activation
- Execution and inventory management for cost efficiency
Data and reporting
We capture in-store insights to understand which POS activations engage shoppers and convert sales. Our data analysts and market-leading analytics tools turn insight into action and action into sales; optimising live campaigns, scaling what works, and reducing waste.
