How to activate data to offer a joined-up customer experience, boost engagement, increase sales, and deliver ROI.
If you’re swamped by the amount of customer data at your fingertips, don't panic. We process 40 billion rows of data every year for our clients.
Making the right decisions about which data insights to activate has never been harder. With so much data flying around, the challenge is knowing what to do with it all. Vital information – like how customers engage and how best to reach them – is often left undiscovered.
We use our experience, data and our iD (Intelligent Decisions) proprietary platforms to unlock growth for our clients, by helping them understand where their growth segments are. This enables them to offer their customers a relevant, connected, omnichannel experience whether in-store or online.
But we are far from a product-led, one-size-fits-all agency. We combine data with our expertise in strategy and creative. This helps our clients to redefine customer experiences across the full marketing remit.
Intelligence-led strategy & creative
We interpret data into insights. Our data-first teams of omnichannel strategists and planners use them to inform client strategies and combine with innovative creative, to deliver exciting and relevant campaigns that connect with audiences and deliver growth.
Intelligence-led decisions
Our suite of industry-leading data products and in-house expertise enables brands to have a global consumer view and identify opportunities to target growth segments. From Consumer Intelligence to Moment Mapping and Intuitive Design, our unique range of intelligence-led solutions allow brands to deliver a more personalised and engaging customer experience.
Intelligence-led activation
Our market-leading technology stack powers your entire marketing communications strategy. Whether that’s with our suite of Next Gen POSM tools or enabling us to plug in a bespoke customer engagement platform, along with our partners at Braze, Snowflake and Iterable. We deploy a solution that maximises your data and enables you to deliver relevant, targeted communications in real-time, to maximise customer experience and fuel greater returns.
The A-Z of Data Driven Customer Engagement
Not fluent in data speak? Don't panic.
Download our A -Z Guide to Data Driven Customer Engagement to get up-to-date with the latest industry terms for all things data related.
