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Activation planning

Connect with customers and transform commercial growth with data-driven brand activations.

We help brands activate marketing strategies by understanding who their customers are and where to engage them for maximum impact. By making sense of complex data sets, we turn insights into your competitive advantage. 

Our customer strategists distil and interpret data into evidence-based strategies and actionable campaign plans that drive ROI. Our activation planning services include: 

  • Content strategy for compelling brand storytelling
  • Omnichannel planning to deliver seamless experiences across touchpoints
  • Audience personas and insights for precision targeting
  • Customer journey mapping to optimise engagement
  • Category insights for smarter retail activation
  • Shopper playbooks to influence purchase decisions

We work with leading brands like Nissan and Stanley Black & Decker to deliver integrated brand experiences that convert. Find out more about our partnerships with Iterable and Braze to optimise our clients’ Customer Engagement Platforms and deliver growth.

Make the complex simple