Interview: adm Indicia’s Lee Allen on Unlocking the Power of Data
Our Chief Product Officer discusses the challenges brands face
At adm Indicia, we understand that data is both an opportunity and a challenge for brands and businesses alike. To shed light on how organizations can harness it effectively, we sat down with our Chief Product Officer, Lee Allen, for an exclusive interview.
Data management remains one of the biggest hurdles for businesses today. According to Lee, the first step is mastering the data you already have.
“Invest in the mastering of your data, the quality within your data operator model, and your governance structure. Focus on the data points that provide the most value, rather than trying to do too much at once,” Lee explains.
Once foundational data quality is achieved, the next phase is activation: putting that data to work across platforms and products in a consistent way. Lee emphasizes the importance of ongoing data monitoring and capturing missing insights to improve the overall data ecosystem.
“When presenting data to users, it’s essential that everyone is data literate. They need to understand why they’re seeing it, what it’s telling them, and most importantly, what action to take next to improve business outcomes,” he adds.
The difference between organizations that can interpret their data and those that cannot is stark. Successful companies leverage their insights to drive outcomes, regardless of whether they’re managing billions of rows or just tens of thousands.
You can watch the full discussion over on our solutions page, and learn how we combine intelligence-led decisions with strategy and creative to deliver seamless, personalised brand experiences across digital and physical channels four our clients
Make the complex simple
