adm Group and Indicia Worldwide merge to form the next generation brand activation agency
adm Group and Indicia Worldwide have merged with the launch of adm Indicia, the next generation Brand Activation Agency, to create and activate meaningful brand experiences that drive marketing ROI.
LONDON | Tuesday 8th July 2025
For controlled release.
adm Group, a leading global marketing execution partner and Indicia Worldwide, a pioneering, ROI-driven communications and production agency, today announced the merger of both businesses with the launch of adm Indicia. The combined business proposition will hold extensive capabilities across shopper, customer and digital marketing and a global marketing materials supply chain, delivering next generation below the line (BTL) activation for some of the world’s leading brands.
Headquartered in London and with regional hubs in Singapore and New York, adm Indicia will offer a unique full-service partnership model for global brands, delivering omnichannel marketing activations built on strong foundations of creativity, workflow technology, data-led insights and sustainability. The combination will enable brands to create highly impactful consumer experiences delivering sustainable and measurable ROI.
Ed Colflesh, Global CEO of adm Group will become the Global CEO of adm Indicia and Yves Rogivue, Global CEO of Indicia Worldwide will become Co-Executive Chairman of adm Indicia.
"I’m incredibly proud of what we have been able to achieve with the launch of our new proposition," said Ed Colflesh, Global CEO of adm Indicia. "By combining our strengths, we are creating a truly unique BTL offering in the market. Our clients will benefit from a single source for all their marketing activation needs, from strategy and creative development to production and delivery, supported by integrated workflow technology driving data-driven insights and impactful brand activation."
Yves Rogivue, Co-Executive Chairman of adm Indicia said, "This day has been a long time coming. Our joined-up proposition is founded on responding to the compromise we see across the marketing landscape. We have the capability to allow brands to activate their marketing consistently, and to a high standard, across the globe. Our significant investments in technology and data capability means we can execute and measure campaigns at scale.
The merged entity will see adm Group acquire wholly owned subsidiary Indicia Worldwide from Konica Minolta, Inc. It creates a global footprint across 35 countries, serving over 1000+ brands worldwide for clients. The combined company will be headquartered in London, UK.
ENDS //
Contact: Hannah Pearson, Global Head of Marketing
Email: hannah.pearson@admgroup.com
Contact: Laura Pride, Global Head of Marketing
Email: laura.pride@indicia.konicaminolta.com | Mobile: 07408 837274
