According to research by Capgemini, 70% of emotionally connected customers spend over twice as much with brands they’re loyal to. Brands that focus less on blanketing marketing communications and more on building more meaningful relationships are likely to see higher returns on their marketing investment. And like any relationship, building emotional connections with customers requires good listening and communication skills.
Not all businesses have access to the right data to make decisions around their customers, making it extremely difficult to tailor the right products and services for them. Intelligent analysis and interpretation of data is the key to a successful and personalized customer journey. When brands make the commitment to understand their customers first, the data can be used to inform future campaign strategy and creative.
Watch ITV's Oliver Fisher and our Tash Willmott discuss leveraging the power of Audience to deliver end-to end personalisaion at scale.
Today’s consumers are bombarded by multiple messages from multiple brands. Cynicism towards marketing has grown.
We help our clients combat the marketing white noise with more engaging, cost-effective and sustainable customer experiences. Through maximising engagement across the entire customer journey, we realise ROI for our clients with a unique combination of creative, data and technology talent with production and procurement expertise.
As Title Sponsor of Iterable’s Activate Summit 2023, we addressed this cynicism towards marketing head on during our breakout session titled "Let's Get Rational About Emotion". Watch as Harris Atkins, CEO North America; Lee Allan, Global CTO; and Holly Stayton, Strategy Director North America, reveal how getting emotional is the only, rational answer to deliver personalisation at scale.
