Ecodesign: A smarter way to grow
In its 2025 report, Marketing Best Practices For Ecodesign, Forrester explores how brands can embed sustainability into the way they design, produce, and deliver marketing – with ecodesign driving efficiency, innovation, and competitive advantage. adm Indicia was interviewed for this report and cited as a solution that brands leverage "to assess the environmental footprint of retail marketing and make agile and circular design decisions to accelerate the path to achieving sustainability targets."
Why ecodesign?
Ecodesign puts sustainability at the heart of how brands create, produce, and deliver. By shaping decisions early – where most environmental impact is determined – it unlocks new ways to reduce cost, build trust, and stand out in competitive markets.
For marketers, it’s a powerful shift: from communicating sustainability, to designing it in.
What leading brands do differently
The brands making real progress are rethinking how value is created by:
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Designing beyond the obvious
Looking past packaging tweaks to reimagine the full lifecycle – from raw materials to reuse.
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Connecting the dots internally
Bringing together marketing, production, procurement, and sustainability teams to act as one.
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Making sustainable choices feel effortless
Embedding better decisions into the customer journey, so the greener option becomes the natural one.
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Refusing to trade off experience for impact
Proving that performance, price, and sustainability can coexist.
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Leading with clarity, not claims
Building trust through transparency and evidence, not vague promises.
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Treating ecodesign as a journey
Continuously improving, testing, and scaling what works.
From purpose to impact
Turning ecodesign into real impact requires visibility, data, and the ability to act early. Brands that get it right don’t just reduce their footprint – they build trust, unlock efficiency, and create lasting competitive advantage.
adm Indicia’s Impact Grade brings this to life. By combining the proven capabilities of ecoGrade with the power of our Green Design Tool, Impact Grade gives brands a unified way to measure, design, and reduce environmental impact across the entire marketing lifecycle.
Want the full picture?
Read the complimentary Forrester report and discover how leading brands are turning sustainability into a strategic advantage with forward-looking ecodesign approaches.
Or explore how we can help you put ecodesign into action today.
